01 Project Overview
Stillflow is a wellness and meditation brand inspired by the calm rhythm of Canadian nature.
The challenge was the sameness of many wellness brands, often relying on generic pastel tones and cliché symbols. Our solution was to create a minimal and timeless identity that differentiates through visual serenity and subtle emotional depth.
The challenge was the sameness of many wellness brands, often relying on generic pastel tones and cliché symbols. Our solution was to create a minimal and timeless identity that differentiates through visual serenity and subtle emotional depth.
02 Brand Strategy
Stillflow positions itself as a modern wellness brand that guides individuals toward balance and clarity in their everyday lives. Rather than following conventional “soft wellness” imagery, the brand embraces a modern calm — merging natural flow with digital clarity.
Its tagline, “Your Path to Mindful Living,” embodies Stillflow’s purpose: becoming a trusted companion for those seeking peace in a fast-moving world. The brand identity merges fluid motion with serene color gradients, reflecting the balance between technology and tranquility.
Its tagline, “Your Path to Mindful Living,” embodies Stillflow’s purpose: becoming a trusted companion for those seeking peace in a fast-moving world. The brand identity merges fluid motion with serene color gradients, reflecting the balance between technology and tranquility.
03 Logo, Color Palette & Icon
The Stillflow logo unites fluid lines inspired by nature with a refined serif wordmark. The curves represent water and wind in motion, while the lettering conveys quiet strength - together expressing the brand’s spirit of harmony and mindful living.
04 Key Visuals
The key visuals of Stillflow draw inspiration from nature—forests, lakes, and calm skies— to evoke a grounding sense of serenity. Soft, meditative compositions establish a mood of stillness, while hero images are applied across app backgrounds and promotional materials to create a cohesive and calming brand experience.
© 2025 Ieum Creative
Connecting ideas, people & brands.
Let’s create something meaningful together.
✉️ hello@ieumcreative.com
Connecting ideas, people & brands.
Let’s create something meaningful together.
✉️ hello@ieumcreative.com