Plant-based protein powder for Gen Z and millennials. Everyday wellness, not gym culture.
The idea
Why does protein always look so gym-bro? JUBI started there. No muscle shots, no performance talk — just protein as part of a normal morning.
Keywords: everyday wellness, morning ritual, friendly, calm but playful, human, hand-crafted.
Logo
A hand-lettered wordmark: "JUBI" with "everyday wellness" underneath, drawn from a hand-lettering font and customized by hand. Black only. Flips to white on dark backgrounds. No color version.
Color palette
Banana #FBD84A
Blueberry #5EC0E8
Strawberry #FF8E88
Vanilla #F5EBD4
Neutrals: Cream #FAF6EF, Warm Grey #B7B0A4, Ink #22201C
Illustration system
A minimal hand-drawn character next to an oversized JUBI shaker, thin black line, same character across all four flavors. Each one gets its own pose: Vanilla sits on top, Strawberry jumps, Blueberry reads a book, Banana leans against it.
JUBI Everyday Wellness Package & Mockup
Four flavor-coded pouches — Banana, Blueberry, Strawberry, Vanilla — each with the hand-lettered logo, its matching illustration, and the claims row (Gluten Free, No Sugar Added, Non-GMO, Lactose Free). Shot in warm, everyday settings, not a studio or a gym.
JUBI Protein For Normal Days Campaign
Ordinary moments, not workouts: stretching by a window, reading with coffee, unpacking groceries, laughing with friends, walking home. JUBI shows up in the scene. It's not the point of the scene.
JUBI Protein Brand Film - Banana & Strawberry
Two short vertical films, one per flavor, on a plain white background so the illustration line does all the work. A hand pours the shake from a real JUBI shaker straight into a hand-drawn outline of the shaker, with the illustrated character sitting beside it, and the line drawing fills up with color as the pour continues — no music, just the sound of the shake filling. Strawberry adds strawberries falling into frame as the pink shake fills in; banana skips that and pours straight into yellow. Both end on the logo.
© 2026 Ieum Creative
Connecting ideas, people & brands.
Let’s create something meaningful together.
✉️ hello@ieumcreative.com
Connecting ideas, people & brands.
Let’s create something meaningful together.
✉️ hello@ieumcreative.com