Boja:gi - A Korean Dessert Café “Every slice, a memory wrapped with care”
Inspired by bojagi (보자기) — the traditional Korean wrapping cloth that symbolizes care, gratitude, and the beauty of giving — Boja:gi blends cultural heritage with modern minimalism.
Just as layers of fabric come together to form a beautiful bojagi, the café’s layered cakes symbolize the same craftsmanship and harmony. This idea is embodied in the logo, where intersecting forms represent the delicate layers of cake wrapped in warmth and care.
Through gentle colors, geometric balance, and thoughtful simplicity, Boja:gi reimagines Korean tradition as a refined, heartfelt experience for a global audience.
Just as layers of fabric come together to form a beautiful bojagi, the café’s layered cakes symbolize the same craftsmanship and harmony. This idea is embodied in the logo, where intersecting forms represent the delicate layers of cake wrapped in warmth and care.
Through gentle colors, geometric balance, and thoughtful simplicity, Boja:gi reimagines Korean tradition as a refined, heartfelt experience for a global audience.
The logo reinterprets Korean patchwork (Jogakbo) in a modern way, shaping the layered structure of a cake. Just as fragments come together to form a single bojagi, diverse ingredients unite to create layered cakes full of meaning. The palette is derived from the natural tones of Korean ingredients such as yuzu, pumpkin, matcha, and black sesame. These colors embody the brand’s value of creating desserts that feel natural, wholesome, and culturally rooted.
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Connecting ideas, people & brands.
Let’s create something meaningful together.
✉️ hello@ieumcreative.com