Designed a full Amazon listing image set and A+ content for Easyplicity, a premium double‑sided cutting board brand, to increase trust and conversion in a highly competitive Amazon category.
Role & Scope
- Visual and art direction for main image, secondary images, lifestyle shots, and A+ module
- SEO‑focused headlines and benefit copy for image tiles and A+ content
- Story structure from hero image → problem/benefit tiles → social proof and use cases
- Coordination of product photography, retouching, and layout for both mobile and desktop
- Visual and art direction for main image, secondary images, lifestyle shots, and A+ module
- SEO‑focused headlines and benefit copy for image tiles and A+ content
- Story structure from hero image → problem/benefit tiles → social proof and use cases
- Coordination of product photography, retouching, and layout for both mobile and desktop
Strategy
- Highlighted key differentiators (2‑in‑1 board, scratch‑resistant mesh surface, extra‑large size) with clear comparison tiles
- Used warm, cinematic lifestyle scenes to show real use cases: home cooks, camping, BBQ, and family gatherings
- Kept typography and color consistent with the brand to build recognition across ads, listing, and storefront
- Highlighted key differentiators (2‑in‑1 board, scratch‑resistant mesh surface, extra‑large size) with clear comparison tiles
- Used warm, cinematic lifestyle scenes to show real use cases: home cooks, camping, BBQ, and family gatherings
- Kept typography and color consistent with the brand to build recognition across ads, listing, and storefront
Results
+3.5% conversion rate and +30% click‑through rate on ads after the new listing images went live.
+3.5% conversion rate and +30% click‑through rate on ads after the new listing images went live.
Main Product Page - v1, v2
Secondary Product Pages
A+ Content
Brand Story