Overview & Strategy
“a moment of.” redefines premium skincare for women aged 40–55 by transforming aging anxiety into self‑worth and quiet self‑adoration. Instead of promising to “fight” aging, the brand invites a sacred pause – The 1‑Minute Adoration – a daily ritual to reconnect with intrinsic value and inner peace.
The core belief is simple: “I am worthy of adoration in every moment I see myself.” Every touchpoint reinforces this mindset, positioning beauty as self‑recognition rather than correction.
The core belief is simple: “I am worthy of adoration in every moment I see myself.” Every touchpoint reinforces this mindset, positioning beauty as self‑recognition rather than correction.
Design Approach: Cinematic Minimalism & Aura Motif
The visual language, Cinematic Minimalism, bridges emotional depth with cellular vitality, aligning inner transformation with outer results.
The Aura Motif appears as organic, brushstroke‑like colour splashes on the packaging, visualizing inner wave energy, cellular renewal, and the personal aura that radiates from within. These gradients are not decoration; they act as metaphors for the product’s efficacy meeting the body’s intrinsic wellness.
A low‑saturation palette (Classic Taupe, Sage Grey, Dusty Plum) suggests contemplation and maturity, while subtle gradients and generous negative space create “breathing room” – a visual echo of the pause at the heart of the brand.
The Aura Motif appears as organic, brushstroke‑like colour splashes on the packaging, visualizing inner wave energy, cellular renewal, and the personal aura that radiates from within. These gradients are not decoration; they act as metaphors for the product’s efficacy meeting the body’s intrinsic wellness.
A low‑saturation palette (Classic Taupe, Sage Grey, Dusty Plum) suggests contemplation and maturity, while subtle gradients and generous negative space create “breathing room” – a visual echo of the pause at the heart of the brand.
Brand Elements
- Name – “a moment of.”
An open‑ended invitation to pause. The lowercase and period hint at a quiet, personal completion: “a moment of… peace, strength, recognition.”
An open‑ended invitation to pause. The lowercase and period hint at a quiet, personal completion: “a moment of… peace, strength, recognition.”
- Wordmark
A refined serif wordmark expresses classical beauty, dignity, and timelessness. The restrained letterforms emphasize the intimate act of facing oneself for self‑recognition and adoration.
A refined serif wordmark expresses classical beauty, dignity, and timelessness. The restrained letterforms emphasize the intimate act of facing oneself for self‑recognition and adoration.
- Typography
The serif type system balances classical elegance with modern readability, ensuring dignity across packaging, campaigns, and digital touchpoints. It reinforces that The 1‑Minute Adoration is a lasting ritual of self‑honouring, not a fleeting “anti‑aging” trend.
The serif type system balances classical elegance with modern readability, ensuring dignity across packaging, campaigns, and digital touchpoints. It reinforces that The 1‑Minute Adoration is a lasting ritual of self‑honouring, not a fleeting “anti‑aging” trend.
Colour Palette
A sophisticated, low‑saturation palette tailored to the visual preferences of women 40–55. Unlike typical beauty brands that rely on bright, attention‑grabbing colours, “a moment of.” uses graded, cinematic tones to suggest depth, reflection, and emotional maturity.
© 2025 Ieum Creative
Connecting ideas, people & brands.
Let’s create something meaningful together.
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Connecting ideas, people & brands.
Let’s create something meaningful together.
✉️ hello@ieumcreative.com